Beautiful watches, made for her wrist.
Sapphire crystal, a named Swiss or Japanese movement, and surgical-grade steel — on every watch, from $109. Premium specs, no designer tax.
wearers
Welcome to Aurelle
Elegance, made easy: refined everyday style, comfortable on the wrist and ready to gift. Every watch has sapphire crystal, a named Swiss or Japanese movement and surgical-grade steel.
Loved this season, chosen by her
Sapphire crystal and 316L steel on every one, with free US shipping over $99.
Four reasons Aurelle feels different
The details most brands leave vague, we put in writing.
Sapphire crystal, always
Scratch-resistant and crystal clear on every watch, not just the expensive ones.
Named movements
Swiss or Japanese, and we tell you exactly which one is inside.
Made for a woman's wrist
Case sizes and bracelets proportioned to sit comfortably, not overwhelm.
Two years, real support
An international warranty backed by people who reply, usually within a day.
Time, refined.
A black dial in a 29mm steel case, made to go with everything you wear.
Sparkle, chosen daily
Jewel-set watches made to be worn every day, not saved for special occasions.
The Aurelle promise
Buying a watch online should feel as easy as wearing one. Here's what you can count on.
[1]Clear product details
Case size, crystal, movement and water resistance on every page, so you know exactly what you're buying.
[2]Secure checkout
Pay your way with Shop Pay, Apple Pay, Google Pay and every major card.
[3]Responsive support
A real reply, usually within a day, before and long after your watch arrives.
Inspirational stories
Swiss vs Japanese Movement in a Women’s Watch: Worth It?
Read the story →
Ceramic vs Titanium Watch for Women: Best for Sensitive Skin?
Read the story →
Mesh vs Solid Link vs Ceramic Bracelet for Women’s Watches
Read the story →
White Ceramic vs Gold-Plated Watch: Which Ages Better?
Read the story →Seen on Instagram
Real moments from the Aurelle community, one wrist at a time. Tap a dot to see the watch.
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